Queenstown isn't just a ski destination, it's a feeling. 
That was the insight.
The objective?
Make Queenstown ski cool again.
Reclaim top-of-mountain status in the Southern Hemisphere.
Drive desire, bookings - and FOMO.
No pressure.
Luckily the people and the place do most of the heavy lifting - we just leaned into the rhythm.
From first chair to last call, Queenstown pulls you into a kind of flow - where one run turns into five, lunch blurs into après, and the whole day feels like one long, effortless moment.
This campaign taps into that state: the buzz, the movement, the vibe that keeps you coming back for more.
Shot over three packed days across two mountains (and a handful of après spots), this is the first drop in a bigger winter campaign for Destination Queenstown Inc. and we’re stoked with how it’s landed.
Thanks as always to the team who made it happen, Tom Darlow for bringing the Ice Cube vibes - and to the mountains for turning it on.

Client - Destination Queenstown
Creative Director - Thomas Darlow
Art Director - Harry Skelton 
Executive Producer - Toby Crawford
Production Manager - Deanna Gerlach
Director / DOP - Al Hardy 
Snow DOP - Tim Pierce / Chris Maunsell
1st AC / Follow Cam - Roy Schott 
2nd AC - Raj Patel
Gaffer - John Hogan 
Photographer - Miles Holden
Editor / Animator - James Buchan
Sound mix - Amy Barber
Colour Grade - Hype Republic
Music Composition - Liquid Studios

Destination Queenstown - Welcome to the flow state

Hyundai
Brand Manager - Georgia Rodwell

String Theory
Creative Director - Jeremy Taine

Director - Tim Pierce
Producer - Georgia Wales
Production Manager - Anna Mconville 
DOP - Hamish Pattison
AC - Roy Schott
Tracking Vehicle - Sam Britten
Drone Op - Ron Hailes Paku
Safety - Stu Mcroberts
TMP - Southern Safety
Photographer - Gareth Myles 
Editor - James Buchan
Sound Design - Liquid
Colourist - Tim Wreyford

Hyundai - Palisade 2026

Creative Director & Copywriter: Ian Sweeney
Designer: Holly Smith
Director: Josh Whiteman
EP / Producer: Toby Crawford
DOP: Tim Pierce
Production Manager: Siobháin Hooper Deanna Gerlach
Production Assistant: Tyler Beange 
1st AC: Roy Schott
2nd AC: Ross Mackay 
Gaffer: John Hogan 
Sound Recordist: Danny Fairly
VO: Josh Thomson Agent: Auckland Actors
Editor: Derek Pearson
Colourist: Tim Wreyford
Sound Design: Amy Barber 
Wardrobe: Kate King
Make up: Laura King

GM Marketing: Alesha Stefanissin
PR Manager: Jen Houltham
Creative Lead: Genevieve Montreuil 
Digital Manager: Rachel Howie

RealNZ - Snow Tantrums

Agency - Proximity NZ
Producer - Elizabeth Roebeck
Senior Creative - David Smith & Adam Neale

Production - The Beards 
Executive Producer - Toby Crawford 
Director - Matt Eastwood
Producer - Amanda Jenkins
DOP - Tim Pierce
1st AC - Jake Stanton
DIT - Fenton Dyer
Art Director - Josie Meachen
Gaffer - Zac Beckett Knight
Best Boy - Byron Power
Sound - Jake Slaney
Production Co-Ordinator - Penny Westwood
Runner / PA - Cath Simes
Safety Officer - Geoff Deacon


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Ploughmans - Local Tastes Better

Watch the full length documentary on RedBull TV below
https://lnkd.in/gyNa8gZH

Producer / Director - Tim Pierce
Production Manager - Siobhain Hooper
Cam Ops - Roy Schott & Ned Brannigan 
Art Department - Nik Walker
Sound - Danny Fairley
Gaffer - Jamie Couper
Best Boy - Dan Wilson
Projection Tech - Fred Willis
Runner - Sera Bowden
Grade & Sound - Hype Republic
GFX - Sarah Oneill
Animation - Tom Campion
Editors - Tim Pierce & Luka Turjak 
Stock Footage - ESPN, Nutri-Grain, Nico Poretous & Tommy Pyatt

Red Bull - Nico's Rewind Teaser

Two Bearded Men:
DOP: Tim Pierce
Producer: Toby Crawford
Camp Op: Heath Patterson
Assist/DIT: Toby Wilson
Sound Recordist: Donna Allen 
Octocopter Pilot: Tony Young
Lighting Tech: Chud Cunningham
Lighting Tech: Ross Mackay
Lighting Tech: Benjamin Cunningham-Pow
Catering: Rasberry Creek 
Casting Agency: Ican Models
Talent: The Davison Family, Archie, Nick and Sam
Location: Kid Gully Farm, Queensbury
Stills Photographer: Camilla Rutherford

Host:
Executive Creative Director: Bob Mackintosh
Producer: Eleanor Rout
Account Director: Kate Forster
Copywriter: Kaija Nicholas

Air New Zealand -  A Kiwi Christmas

Creative - The Beards
Executive Producer - Toby Crawford
Producer - Siobhain Hooper
Director - Tim Pierce
DOPS - Hamish Pattison, Tim Pierce, Roy Schott
1st AC / Lighting - James Buchan
Editor - Mariano Segedin 
Colourist - Tim Wreyford
Sound Design - Amy Barber

Destination Queenstown - Our People, Our Home Season 2 Teaser

Client Creative Leads: Shane Azar, Ryan Thomas, Patrick Carrie
Client Producer & Creative: Shane Azar (Volcom OZ/NZ)
Exe Producers: Ryan Immegart & (Volcom)
Art Direction: Nick Boon
Written in collaboration: Shane Azar, Tim Pierce (The Beards)
Directed & Produced: Tim Pierce (The Beards)
DOP: Christopher Maunsell
Photography:  Tim Pierce (The Beards) & Callum Wood
Editor & Colourist: James Buchan
Sound Design: Amy Barber

Volcom Workwear - All Day, Every Day - Matt Begg

Agency: Honey HQ

Production Company: +Ape
Producer: Jason Byrne
1st AD: Greg Spiller
Director: Carl J. Sorheim
Offline Editor: Tim Parrington
Online Editor: Jamie Scott
Grade: Martin Greer
MUA: Nat Burls

Line Production Company: The Beards
DOP: Tim Pierce
Sound: John Patrick
Gaffer: John Hogan
Line Producer: Toby Crawford
Production Manager: Narelle Wilson
Art Director: Glenn Russell/Ella Carey
MUA: Stacy Dunn
Lead: Will Weatheritt
Strongman: Luke Parker

Ice Break - Bring It On

The Beards - 2022 Reel

NZ Production 
Producer: Toby Crawford / @tobycrawf
Producer (Mandarin Speaking): Julia Wang / @juila.connects
Production Co-ord: Anna McConville / @anna_Mcc85
Transport Co-ord: Hannah Buist
Drone Operator: Oliver Compton / @studioinfinitum 
Video Assist: Piotr Kwasnik / @piotr.dp / @kwasnikpictures
2nd Video Assist: Jimmy Wang
Stills Assist: Vincent Wu / @s55.vincent
Stills 2nd Assistant: Kehan Chen / @kehan_photo
Sound Recordist: Joseph Veale
Unit Manager: Jake Hurrel / @themcflys_nz
Unit Assistant/Driver: Peter Tonks / @peter_tonks__lifeinthedeadzone
Safety Officer: Stu McRoberts / @southernsafetynz
Security: Louis Macallister - Menzies (Chan) / @wulinsilverback
Greenroom Driver: Gill Weavers / @gillweavers_film
Transport: DNZ Travel
Lead Driver: Di Jin
Driver Talent: Peter Lan
Driver Production: Jack Zhao
Driver Stills: Paul Bai
Driver (bus): Lucas
Driver (bus): Pony

Tourism New Zealand - Li Xian

Client - H&M Move
Head of Global Marketing - Anders Gustafsson

Agency - The Distillery

Creative Agency - Dazed Media
Group Art Director - Lilian Qu

Director / DOP / Photographer - Adam Falk

Producer - Toby Crawford
Production Manager - Nic Macallan
Movi Camera Operator - Heath Patterson
1st AC - Raj Patel
2nd AC - Ross MacKay
Gaffer - Jo Bollinger
Lighting Assist - Ash Bartlett
Lighting Assist - Dave Mark
Location Manager - Alex McCrossin
Safety Officer - Mark Evans
Art Director - Nik Walker
Wardrobe - Stacy Thomas
Wardrobe Assist - Elle Thomas
Make Up - Laurie Buckland
Production Runner - Kim Godby
PA/Driver - Jonny James
BTS - Tom Christie
Casting - Siobhāin Hooper
Casting - Anna McConville


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